Successful innovation = truly understanding the unmet needs of customers
Most SMEs involve customers in the innovation process too little, too late or not at all.
Often, businesses assume that they know their customers well enough to base their decisions on gut feel.
In other cases, market research = data, and ignores actual customer insight…attitudes, behaviours and needs.
Goodbye gut feel
We explore the real needs driving consumer behaviour, by talking to real customers. Thousands of them.
Why do we do this?
To help innovative companies improve their NPD process, by identifying and understanding the needs of their target audience
To give companies the confidence that they’re offering a true Value Proposition - in other words, why choose you?
This isn’t sales data, that only tells us what shoppers do – we find out why they do it.