The UK Brand & Innovation Tracker brings customer attitudes, motivations and perceptions to brand owners

Our aim is to fill the Insight Gap that we see across various sectors, where businesses focus too much on transactional insight. Or use no insight at all.

Making customer feedback a key part of measuring day-to-day performance, and of the NPD process, should be accessible to businesses of all sizes.

When to use the Tracker

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Brand performance

Track the performance of your existing brands.

  • How you benchmark against competitors in your sector

  • Measuring the impact of tactical marketing campaigns

  • Being in touch with how your customers feel about you

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New Product Launch

Track the early stage growth of new products.

  • Correlation between awareness, consideration and purchase

  • Early stage feedback when it’s not too late to make changes

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Retailer Buyer discussions

Specifically for FMCG, create compelling trade arguments.

  • Bringing unique sector insight to buyers

  • Providing evidence to back your claims

  • Insight into specific individual retailers (Optional)


Key Features

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Brand Tracking

Measuring performance (WHAT) as well as understanding WHY

  • Awareness

  • Consideration

  • Purchase

  • Brand portfolio

  • Loyalty & switching

  • Occasions

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Hot Topics

Monthly themes around the key issues within your sector. For example:

  • Health

  • Brexit

  • Plastics

  • New trends

  • Debt management

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Bespoke Questions

Exclusive to regular subscribers, the opportunity to ask specific questions of the panel

  • Testing NPD concepts

  • Feedback on branding

  • Anything else your team needs to know


Buying Options

Annual subscription

  • A quarterly report featuring month on month trends and a deeper level of analysis

  • Track up to 5 different brands or individual products, either your own or your competitors

  • Bi-annual presentation workshops to your team

  • 12 questions per annum (max 3 per month), including visuals

    • Option to buy additional questions

Quarterly Snapshot

  • A single report covering 3 months of trends with commentary

  • Track up to 3 different brands or individual products, either your own or your competitors

  • 1 presentation workshop to your team

  • 3 questions per annum (max 3 per month), including visuals

    • Option to buy additional questions

Monthly Snapshot

  • A single report covering 1 month of sector performance

  • Track 1 brand or product

To discuss rates and how to get involved, please get in touch.