Build your agile process around the true behaviour, attitudes and needs of customers. Access quick-fire online surveys, individual customer interviews and agile coach support.

Square pegs and round holes

More businesses are turning to agile at scale, to respond better and faster to changing customer requirements. Large-scale agile transformation isn’t just about technology. It’s about a new way of thinking - it's more collaborative, more open, more creative, and much more efficient than other business models.

However, a big stumbling block can be trying to fit existing insight capabilities (square peg) into agile processes (round hole). 

Can you truly identify the Customer Problem? Or are you making assumptions?

How much time and money do you waste on incorrect assumptions?

Do you put new ideas, concepts and features to customers for immediate feedback?

Agile requires customers and their needs to be at the heart of everything, from defining the mission to iterative design. 

The reality is that most insight departments and agencies aren’t set up for agile. We are....

Helping your squads deliver real customer value

We’ve support agile sprints with real customer insight and testing. 

And we’re nimble...talking days, not months.

It’s not just questions and answers - we do insight through the lens of our proposition development expertise, so we get what your squad is trying to achieve.

We can support a squad on a specific sprint, or we can help to set up your in-house Insights Chapter


Our insight methodology has been built for agile


Insight gathering

  • Co-create key questions

  • Develop the survey/interview structure

  • Identify the best way to reach the target audience

  • Conduct online survey or in-depth interviews...or both

  • Collate and analyse the results


Debrief Workshop

  • Present the results and analysis to the squad

  • Agree problem statements

  • Allocate ownership to actions and confirm next steps



  • Insight pack including detailed results, analysis and recommendations

  • Plan of action for the squad

  • Cross-team engagement and buy-in

  • Confidence that you're focussed on the right problem statements

For more information please contact Carey McEvoy,, or call 07788 138362