75% of new product launches in grocery fail in the 1st year…

…too many rely on “gut-feel”

The problem for SMEs targeting the Scottish food & drink market is that true customer insight isn’t available, unless they commission expensive, bespoke research.

This report fills that gap.

Scot Innov Survey.JPG
  • 1,031 adults surveyed across Scotland in September 2018, who spend at least £50 on grocery shopping per week.

  • Finds out what motivates consumers in Scotland when they buy F&D products

  • Looks in more detail at the areas of Health, Premium and Convenience

  • Analysed by category and retailer

  • Analysed by customer demographic and shopping mission (Main shop vs Top-up)

  • Over 30 tables and graphs to use in your trade argument with Retailers

  • Downloadable pdf

Providing the insight to innovate with confidence

Download the full report by filling out the form below

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Scot Innova S.JPG