75% of new product launches in grocery fail in the 1st year…
…too many rely on “gut-feel”
The problem for SMEs targeting the Scottish food & drink market is that true customer insight isn’t available, unless they commission expensive, bespoke research.
This report fills that gap.
1,031 adults surveyed across Scotland in September 2018, who spend at least £50 on grocery shopping per week.
Finds out what motivates consumers in Scotland when they buy F&D products
Looks in more detail at the areas of Health, Premium and Convenience
Analysed by category and retailer
Analysed by customer demographic and shopping mission (Main shop vs Top-up)
Over 30 tables and graphs to use in your trade argument with Retailers
Providing the insight to innovate with confidence
Download the full report by filling out the form below