Bringing the sector together
We’re disrupting the UK insight sector, as well as bringing a new approach to innovation within the Brewing & Cider industry.
Our Crowdfunded insight initiative in June 2019 enabled brewers and manufacturers of all sizes to get involved in making a large scale, sector-specific survey happen.
In return for a nominal investment, they got access to a personalised, unique and valuable insight report.
“We get so many insight proposals and pitches, but this one turned our heads – it’s such an innovative approach to funding research”
Elaine Baker, Category & Insight Manager, BrewDog
The problem for brands in the brewing sector is that while transactional shopping data is available, what they lack is insight into the attitudes and motivations driving that shopping behaviour, unless they commission expensive, bespoke research.
To fill this insight gap we’ve conducted an in-depth survey to 4,000 Beer & Cider shoppers across the UK.
The report covers topics including…
Why shoppers buy from different retailers
Key factors that drive brand loyalty, or encourage brand switching
Analysis by shopper demographic
The UK’s favourite brands
Consumer migration from traditional to craft beer
Key occasions and the ‘jobs to be done’
Brewers can purchase brand-personalised versions of the following reports:
Craft Beer report
On vs. Off trade report
Each report is approx. 20-25 pages and features 30-40 graphs and tables.
Get in touch:
Mark Thomson, Director
Tel: 07496 602553