Bringing the sector together

We’re disrupting the UK insight sector, as well as bringing a new approach to innovation within the Brewing & Cider industry.

Our Crowdfunded insight initiative in June 2019 enabled brewers and manufacturers of all sizes to get involved in making a large scale, sector-specific survey happen.

In return for a nominal investment, they got access to a personalised, unique and valuable insight report.

Investors…..

“We get so many insight proposals and pitches, but this one turned our heads – it’s such an innovative approach to funding research”

Elaine Baker, Category & Insight Manager, BrewDog


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The problem for brands in the brewing sector is that while transactional shopping data is available, what they lack is insight into the attitudes and motivations driving that shopping behaviour, unless they commission expensive, bespoke research.

To fill this insight gap we’ve conducted an in-depth survey to 4,000 Beer & Cider shoppers across the UK.




The report covers topics including…

  • Why shoppers buy from different retailers

  • Key factors that drive brand loyalty, or encourage brand switching

  • Analysis by shopper demographic

  • The UK’s favourite brands

  • Consumer migration from traditional to craft beer

  • Key occasions and the ‘jobs to be done’

Brewers can purchase brand-personalised versions of the following reports:

  • Lager report

  • Craft Beer report

  • Cider report

  • Brand report

  • Retailer report

  • On vs. Off trade report

Each report is approx. 20-25 pages and features 30-40 graphs and tables.

Get in touch:

Mark Thomson, Director

mark@propositionB.com

Tel: 07496 602553


Previous reports…