Bringing the sector together
We’re disrupting the UK insight sector, as well as bringing a new approach to innovation within the Brewing & Cider industry.
“We get so many insight proposals and pitches, but this one turned our heads – it’s such an innovative approach to funding research”
Elaine Baker, Category & Insight Manager, BrewDog
Crowdfunding & Co-Creation
To help us survey at least 4,000 Beer & Cider shoppers, we asked brewers to invest £500 towards the cost of buying contacts.
In return, these investors received an exclusive, unpublished 25-page report and a debrief workshop
We also asked our investors to help us co-create the survey - telling us what their key challenges are, what questions they most wanted to ask consumers
The survey was conducted in June 2019
The result is a valuable, large scale report, that drives new innovation (and sales) to the category.
UK Brewing & Cider Innovation Survey 2019
The problem for brands in the brewing sector is that while transactional shopping data is available, what they lack is insight into the attitudes and motivations driving that shopping behaviour, unless they commission expensive, bespoke research.
To fill this insight gap we conducted an in-depth survey to 4,000 Beer & Cider shoppers across the UK.
The report covers topics including…
Why shoppers buy from different retailers
Key factors that drive brand loyalty, or encourage brand switching
Analysis by shopper demographic
The UK’s favourite brands
Consumer migration from traditional to craft beer
Key occasions and the ‘jobs to be done’