Bringing the sector together

We’re disrupting the UK insight sector, as well as bringing a new approach to innovation within the Whisky industry.


“This is such an exciting and innovative approach”

Louise Donnelly, Consumer Insight Manager, Edrington Beam Suntory

Crowdfunding & Co-Creation

To help us survey at least 3,000 Whisky shoppers, we’re asking the Whisky industry to invest £500 towards the cost of buying contacts.

  • In return, these investors will receive an exclusive, unpublished 10-page report and a debrief workshop

  • We’re also asking our investors to help us co-create the survey - telling us what their key challenges are, what questions they most want to ask consumers.

The result will be a valuable, large scale report, that drives new innovation (and sales) to the category.

UK Whisky Innovation Survey 2019


The problem for brands in the Whisky sector is that while transactional shopping data is available, what they lack is insight into the attitudes and motivations driving that shopping behaviour, unless they commission expensive, bespoke research.

To fill this insight gap we’re conducting an in-depth survey to at least 3,000 Whisky shoppers across the UK.

The report will cover topics including…

  • Why shoppers buy from different retailers

  • Key factors that drive brand loyalty, or encourage brand switching

  • Analysis by shopper demographic

  • The UK’s favourite brands

  • Consumer migration between sectors - Whisky vs. Bourbon/Gin/Rum

  • Key occasions and the ‘jobs to be done’

Current crowdfunded surveys…

Previous reports…