Our aim is to fill the Insight Gap that we see across various sectors, where businesses focus too much on transactional insight. Or use no insight at all.
Making customer feedback a key part of measuring day-to-day performance, and of the NPD process, should be accessible to businesses of all sizes.
What is the insight gap? Two things…
Traditionally, getting real customer feedback can take months and the cost can be prohibitive. With more companies than ever now working in an agile way, the old approach just isn’t fit for purpose.
Specifically for Food & Drink, manufacturers can buy shopping behaviour data, but that only tells them WHAT shoppers do.
To truly get it right for customers, they need to know WHY they do it.
Without true insight, companies tend to rely on experience and gut feel when they make assumptions about their customers’ needs.
Which leads to making wrong decisions during NPD….
Do something different
We help our clients take a lean agile approach using insight to identify and focus only on the features that add value to their customers and to their business.
To not waste time, effort and money developing products or services that aren’t needed.
Bring insight into innovation, to give you the confidence that customers have validated your new product
Initial Team Workshop
Identify your Value Proposition Why should customers buy it, instead of something else?
Plan the insight phase, including key objectives
Online survey to a minimum of 1,000 respondents
Reaching your target market 100%
Asking the right questions
Optional: Individual in-depth B2B interviews
Interactive debrief workshop with the team
Present the results and analysis, and identify key next steps
NPD Insight Support
Bring insight into your Innovation process
Validate your new ideas, concepts and features with real customers.
Full-team workshops to challenge and strengthen your ideas
Online surveys to 100 - 1,000+ targeted consumers
Delivered within 10 days to support agile NPD
Bespoke commissioned survey
Answer the burning questions within your business:
Know your customer
Previous Reports & Data
Your bespoke view of an existing report
Cut a previous report to benchmark your brand against the wider market - from a single graph to a 30-page pack. Reports include:
UK Beer & Cider Innovation Report 2019 (June)
UK Personal Finance Innovation Report 2019 (August)
UK Christmas Alcohol Report 2018 (December)
Scotland Food & Drink Report 2018 (September)